A juice box saved my life…
For families and people living with HI, managing blood sugar isn’t just about taking medication or surgery; it’s about constant vigilance.
Even with treatment, people with HI often rely on rapid-acting carbohydrates—like a juice box—to quickly raise blood sugar during severe lows.
What might seem like an ordinary juice box to most families can represent something far more significant in ours: a lifeline. That’s why, in this campaign, a juice box has become a symbol of the simple rescue tools families rely on to stay safe—whether it’s a few glucose tablets, a squeeze pouch of applesauce, or whatever fast-acting carbohydrate is close at hand when it’s needed most.
Through the Juice Box Campaign, we’re spotlighting one of the realities of life with HI, to raise awareness and so more people understand what life with this condition truly means. As giving season approaches, we’re calling on our community to raise awareness, raise blood sugar when it counts, and Raise It Now—helping fund critical support for people with HI worldwide.
Skip ahead to read how you can join the Juice Box Challenge, our Juice Box merchandise, and the origins of the campaign.
Join the Juice Box Challenge! How to participate:
We’re inviting YOU to be part of the fun and impact. Here’s how:
- Grab a juice box (or your favorite rescue snack).
- Film a short video sharing why you’re joining the challenge.
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- Are you raising awareness for a loved one?
- Supporting HI research?
- Raising funds?
- Drink your juice, nominate friends, and keep the momentum going!
- Post your video, tag us, and use #juiceboxchallenge—or send it directly to us.
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- We recommend making your video public so that CHI can see it and share it!
Please email Lily with any questions at lbarnett@congenitalhi.org
If you would like to create a fundraiser for the Juice Box campaign, please visit our fundraising page.
Whether you’re living with HI, supporting someone who is, or simply want to make a difference, your voice matters.
Let’s raise awareness. Let’s raise funds. Let’s Raise It Now!
Show your support: Juice Box Merchandise now available!
Visit our Bonfire site to show your support and raise awareness of HI! Our juice box design is by HI mom and artist Deepti. Shirts are available in a variety of colors and sizes for different ages!
Origins of the Juice Box Campaign
Hyperinsulinism mom Brianna was inspired by her own daughter’s rescue treatment for hypoglycemia, the humble juice box. She shared her adorable homemade shirt with the design “A Juice Box Saved My Life” on the front, getting many other HI parents excited in the comments of the CHI Family Support Group on Facebook.
Building on and inspired by Brianna’s shirt, CHI worked with Notre Dame students studying rare disease awareness created a campaign around the concept: The Juice Box Challenge. Set up with a booth in public spaces on campus, students came to learn about hyperinsulinism and to film their own videos drinking juice with our campaign tagline: “Let’s Raise It Now!”
Finally, with Toronto-based HI parents Deepti and Shubham, the two concepts came together. Shubham, a talented video editor, created the launch video for our campaign, summarizing the importance of raising blood sugar and awareness.
As an artist, Deepti created this beautiful design for us, which we are thrilled to offer for sale as t-shirts, sweatshirts, onesies, and totes. Her unique style incorporated our juice box theme perfectly to create this fun, colorful illustration.
